A lot of companies don’t like the fact that social media is used to document things that most people thought they were alone in experiencing that are actually widespread, like certain types of workplace or landlord abuses or things like that. People use social media to organize boycotts and raise awareness of labor market issues. It’s also something outside of the control of a lot of people who were traditionally in power because they ran “regular media” so they make up stupid reasons to hold companies responsible for things like this in retaliation.