Hey OP.

I might be going a bit broader than what you’re looking for but I figured it could add value to your journey.

Regardless of the skill or platform – learn how to tie whatever is the thing you do towards the things that matter to the company or to your skip level manager.

Doesn’t matter if is social, content, paid, analytics – if you’re able to prove how you drive revenue, how you move the business forward with your work – you’re going to find success most of the time.

If you’re enjoying Social Media – dive deeper. Random thoughts:

* How to measure the impact of organic into broader brand equity / sales;
* How to measure comments / reach / followers and the translation from brand equity to dollars;
* Digital PR and relationship with influencers / creators;
* Organic Social impact in owned channels;
* NPS score and call center relationship / cost reduction;

I don’t think my content would be the best fit for what you’re looking for but I cover some aspects around Niche Pages, Deeper dive on the algorithm of some platforms and organic growth – perhaps there is some value / perhaps not – but give it a go on my profile.

Wish you great success in your career!