Forget about learning to be a half-baked “jack of all trades.” Dive headfirst into data. Analytics is where you’ll find those golden nuggets that boss up your strategy game. Been there, done that—crunched through the numbers and turned content into cash flow. Also, check out courses from Coursera or LinkedIn Learning; their analytics stuff is pretty legit. For social ads, test and learn endlessly. Tried AdEspresso for testing Facebook ads—pretty handy, though Facebook’s own tools are more reliable. Plus, Pulse Reddit monitoring helped me discover crazy insights by keeping tabs on what’s trending on Reddit, and it’d be cool for analytics practice.