They msut demonstrate that they understand the breadth of SEO. Most importantly: how will they

You need to know how your SEO vendor is going to handle these things and cannot expect them to do the best and say “well I didn’t know” – you have to ask these hard questions, because its YOUR domain and you only get 1 (usually)

1. Do keyword research to find the right buying/engagement terms
2. Get to rank fastest
3. Grow your authority
1. Organically
2. Via outreach
3. PR
4. Expecting you to do it
5. Via buying
6. You need to know what method because it
4. How do they build their content strategy
1. Who will execute it
2. How much do you need?
3. Where will it go
5. Web Architecture
1. Do you need Technial SEO+SEO Architecture
2. Is your CMS ok
3. How can you handle Publishing health without overtaking your main SEO strateg

# Competitor Analysis

1. Competitor Research
1. Do they understand how to assess your competitors
2. What are competitors spending money on
2. Competitor SWAT

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