Agency is better. Biased, because I am an agency owner myself, but won’t reach out.

An agency comes with more than 1 person which is necessary in SEO. If you hire an SEO they won’t do Content, and a content person won’t do linking. So kinda interlinked.

Next, the agency comes with an organized working procedure while you’ll have to make sop for a specialist. Tough work.

An agency holds themselves (only good ones, and we too!). If an agency is good they will not only discount you prices but also double down efforts, for a specialist, they want salary and that’s all they care about. But for an agency they know their client is always on the lookout for.

What’s a good agency?

1. Someone who knows whitehat and got results
2. Someone who knows that goal of SEO isn’t just traffic but leads, unless you’re a blog
3. Someone that treats you as their boss.
4. Pricing. Usually there’s no thumb rule but for us we can say 1000-2000$ usually that comes with 15-30k words of content too.

Happy to answer any questions that you might have.

Cheers. Happy hunting