Yep, it is definitely possible. You see business pages on Instagram that have good reach and engagement, right? So it’s all about specific strategies.

I can share my insights on Instagram, but I think they can be applied to other platforms as well. Your main task is to make sure that your content is promoted by the algorithms and reaches your target audience. To do this, you need to analyse your niche, similar profiles and their followers. There are even special tools like Snoopreport that automatically analyse users’ likes, followings and hashtags. All you have to do is add the accounts you are interested in to the tool, for example followers of similar pages. Once you see what kind of content and hashtags your target audience is interacting with, all you have to do is adapt similar content for your page.

So simply publishing quality content is not enough. You need to invest time or money in tools to study your market.