A lot of growth for business on social media has to do with providing a value proposition for your audience. For instance, having an appliance repair business with an online presence can help potential clients find you, but doesn’t draw an audience. However, if you had a series of videos busting common appliance myths with a clear landing page for your business, then you might be able to draw and support a stable audience.

This isn’t going to work in every industry, but it did for a few appliance repair techs. If you can identify an unfulfilled need in an audience related to your business, then thats an opportunity to grow your reach.