I’ve found that staying flexible is key – focus less on chasing the algorithm and more on creating authentic, engaging content. Algorithms love engagement, so get people talking, sharing, and interacting.

Another trick? Diversify. Don’t rely too heavily on one platform. If TikTok’s algorithm goes haywire, maybe your audience is thriving on LinkedIn or Instagram.

And always keep experimenting – sometimes it’s the unexpected content that gets picked up by the algorithm.