Like the stock market, you can get a much more stable idea of where the market is by taking the 14-day average. A lot of the on-board metrics tools offered by platforms don’t really let you take a longer-term look, which would help make these sorts of decisions.

I have always taken the view that the shortest span of time you should react to is 2 weeks, but thats complicated by these day-to-day adjustments that platforms are making to the recommendation algorithms. If you do, you don’t have to change for *all content*, this is where A/B testing can come in handy, it gives you something to compare against, to see if you really should make the change