Would be interested to see where it transitions to community-based engagement. I read a few articles last year where marketers of the past emphasized building an “audience” and these days it’s about “community”. Which I get. The shifts are happening under our nose and even I haven’t been able to put on a finger on the process.
I guess that’s why threads exist. Slack and Discord included. Even Twitter has communities. Guess I’ll have to spend some time in these places to get a feel for how to build trust.