Forums › Forums › White Hat SEO › SEMRush – Branded v Non-Branded › Reply To: SEMRush – Branded v Non-Branded
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aspk
GuestOctober 9, 2024 at 4:18 amBoth are important. Branded is more sustainable long term but can often lag as mentioned above. Generally as an SEO, I’ll target non-branded keywords (potentially complement with Paid Search) and then leverage Digital PR or more traditional marketing methods to improve branded search.
Generally speaking (and verrry general, and it’s my personal opinion):
Big business – focus on non-branded
Small business – focus on branded