# This is the Beginner’s Guide

**Key Insights to Focus On:**

* **Session Start:** Where are users entering your site? Are they coming from search engines, social media, or direct traffic?
* **Button Clicks:** Which buttons or links are users interacting with the most? Are there any “dead ends” where users are getting stuck?
* **Demo Booked:** How many users are reaching the desired goal (booking a demo)? What steps are they taking to get there?

**Analysis Steps:**

1. **Identify the most common user journeys.** Look for patterns in the sequence of pages users visit.
2. **Analyze drop-off points.** Where are users leaving your site? Are there any specific pages or actions that lead to high drop-off rates?
3. **Measure conversion rates.** How many users who start a journey actually complete the desired goal?
4. **Compare different user segments.** Are there any differences in behavior between different user groups (e.g., new vs. returning users, mobile vs. desktop)?

**Here are some YouTube search terms to get you started:**

* **”Google Analytics path exploration tutorial”**
* **”How to analyze user journeys in Google Analytics”**

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