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  • Bright_Judgment_9239

    Guest
    October 8, 2024 at 1:57 pm

    # This is the Beginner’s Guide

    **Key Insights to Focus On:**

    * **Session Start:** Where are users entering your site? Are they coming from search engines, social media, or direct traffic?
    * **Button Clicks:** Which buttons or links are users interacting with the most? Are there any “dead ends” where users are getting stuck?
    * **Demo Booked:** How many users are reaching the desired goal (booking a demo)? What steps are they taking to get there?

    **Analysis Steps:**

    1. **Identify the most common user journeys.** Look for patterns in the sequence of pages users visit.
    2. **Analyze drop-off points.** Where are users leaving your site? Are there any specific pages or actions that lead to high drop-off rates?
    3. **Measure conversion rates.** How many users who start a journey actually complete the desired goal?
    4. **Compare different user segments.** Are there any differences in behavior between different user groups (e.g., new vs. returning users, mobile vs. desktop)?

    **Here are some YouTube search terms to get you started:**

    * **”Google Analytics path exploration tutorial”**
    * **”How to analyze user journeys in Google Analytics”**

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