Solve one problem at a time, if you’re not getting any impressions, what actually impacts that? What is discovery like on the platform you’re using?

All the major social media content creators are focusing on “Packaging”, for YouTube the packaging is the Title & Thumbnail, because that’s what YouTube presents to users on the homepage and the sidebar. Those are the discovery mechanisms that YouTube presents to its users, and the packaging needs to be good enough for users to actually engage with it if it’s going to go anywhere. — They even offer features that allow you to change the title and thumbnail after the fact to test and see which one performs better