Hello! We know that navigating Google Ads can be challenging, and while Google Keyword Planner is useful, Semrush offers additional features to enhance your advertising strategy.

One of our strengths is **competitor analysis**. With Semrush, you can see what your competitors are doing—analyzing their keywords, ad copy, and estimated budgets.

Our **keyword research** provides detailed insights on search volume, keyword difficulty, and trends, helping you discover valuable long-tail keywords.

The **Ad History** tool gives you inspiration for your ad copy by showcasing actual ads from competitors. We also analyze **landing pages** linked to your ads, offering optimization suggestions to improve user experience and conversion rates.

With robust **tracking and reporting**, you can monitor ad performance and optimize your campaigns effectively. Our **audience insights** help you understand your target audience’s interests for more relevant ads.

Hope it helps, let us know if you have any questions. – Vic