I spent three years developing a system that I use for my agency clients. It’s based on an absolute mountain of trial and error, but in the end, it helped slash my content creation time down to about six hours per week, per client.

Bear in mind, my clients film themselves (with scripts we provide), so we’re just handling the editing. It’s talking head-style content so it’s not the most egregious.

The key is this: **build a system**. A standard process that you run everything through.

**Want to save time video editing?** Create project templates with presets for settings, pre-load commonly used transitions, images, etc.

**Want to save time writing?** Find a framework that a) you love and b) works well, then use that framework again and again so you aren’t starting with a blank page every time. I love the PAS and AIDA models for writing text-based content and video scripts.

**Want to save time making decisions?** Sit down and organize *everything* you have to do in a chain. Seriously: picture a metal chain with all its links. The first link has to be there to support the second link, and so on. This helps you prioritize tasks on the back-end so you aren’t scrambling every time.

For me, this answered questions like:

1. What platform should I create content for first?
2. Which format should I use?
3. How do I know if this is a good script?

Building your own system takes time, it’s a day-by-day, piece-by-piece process, but it has compound interest.