Humm… 1) do you edit video? Like, use Adobe Premiere? 2) Are your displays primarily video, or still photographic content?

I would definitely do something like a ‘day in the life’ of a museum curator, I would do “Ken Burns” effect video of still photos, or otherwise non-video content. I would make polls, asking followers to ‘vote’ on what they are most excited to see in the museum (With a short list of 3-4 displays) I would regularly post “On this day in Journalism history” posts that would demonstrate your channel’s expertise, and if you have something in the museum about that event, you can promote “Come and see!” — one thing I used to really enjoy, was the New York Times Tumblr page. I don’t think it still exists, but they would take a famous photo from the paper, from the bast, and post the actual Photo, front and back, plus the story of the photographer, and how they captured the photo. If your museum has lots of information about some item, so much that it cannot be shared with the item on display, you could use social media to tell a more in depth story about the item. Just a few notes and ideas I had off the top of my head. Good luck! Sounds really fun! More fun that my product posts LOL