Forums › Forums › White Hat SEO › PPC › I need a Hero! › Reply To: I need a Hero!
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Gullible_Attitude_20
GuestOctober 5, 2024 at 1:40 amConsultant sounds like they’re doing pretty well, especially for a campaign early in it’s run time. Given them time, let them collect the data and then I’m sure they’ll start pausing keywords as you reach the 60,90,120 day marks. Right now they just need to gather some data.
Also place literally no stock in the optimization score. Means nothing, and in a lot of cases I’ve seen accounts with a 98% optimization score be riddled with issues, fake leads, irrelevant traffic, bloated cpcs, etc.