In my experience, it’s important to take a step back and really evaluate your keyword strategy closely. I’ve found better success when focusing on fewer keywords but higher relevance, which means sticking more to exact or phrase match types so I can target users with intent for my product or service. Testing different match types and constantly adjusting your keyword list will be crucial, especially if some aren’t getting impressions. I’ve tried platforms like SEMrush and Ahrefs for keyword research, which helped refine strategies significantly, but Pulse Reddit monitoring has been a game-changer for keeping an eye on what resonates with digital audiences. Remember, closely analyzing the quality of traffic those keywords are bringing is just as important as the quantity.