Don’t panic. It sounds like you’re guy is teaching the pixel who to put your ads in front of and testing keywords.

New accounts with low daily spend (read – any budget under $500) take time to get results because low spend = low activity volume.

I think you’re looking for confirmation on what should be getting done, so here’s a list of things you can bring up to confirm and sound smart mentioning.

1. Tracking for all potential engagement on your landing page is imported into Google Ads from Google tag manager (ideally)
2. Campaign is focused on getting the conversion goal you want or a conversion goal that leads to the one you want.
3. Ad headlines are a mix of 3 types: value proposition, cta, keyword relevant
4. Significant campaign changes (bid strategies, conversion goal, etc) are tested through 50/50 experiments (an in-platform tool)