The future of SEO is shifting away from focusing solely on keyword intent and evolving toward predictive personalization in targeting users. As artificial intelligence and machine learning technologies advance, search engines are becoming more adept at understanding individual user behaviors and preferences to deliver highly customized search experiences. This shift means that SEO strategies will increasingly need to anticipate the needs of users before they even search, focusing on delivering personalized, context-aware content that aligns with a user’s interests, location, and previous interactions.