once you leave a large agency the game changes a bit.

You charge by the hour or, try to draw everything back to an hourly estimate. If say, you agency charged $250/h for work before… you can likely afford to work for $100/h and still be making well over whatever piece of the pie they were giving you.

You break it down logically..

– Account for meeting time

– how long to set up a campaign

– what about conversion tracking and setting up the account in the first place?
– how long to write the ad copy, source images etc?
– how often will you be checking in to optimize?
– Reporting..monthly? Weekly? Daily?

All this shit costs time and time is money.

It may look like your fee is high… but compared to what they pay an agency, they make off like bandits so long as you are decent at your job.

Good luck!