Forums › Forums › White Hat SEO › PPC › Used to work at agency, now on my own with private client. How do you charge for Google Ads campaigns? › Reply To: Used to work at agency, now on my own with private client. How do you charge for Google Ads campaigns?
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LovedByCreators
GuestOctober 3, 2024 at 7:37 pmFixed rate but I like to build success metrics in contracts.
Using your example – Client is investing $25K/Month at a ROAS of 2.
If we get to an investment of $50K/Month at the same ROAS of 2 or better we get a performance incentive (30% bump on fee or whatever).In my experience, clients tend to respond well to this approach because you’re aligning incentives.
Good luck 😉