Forums › Forums › White Hat SEO › PPC › Used to work at agency, now on my own with private client. How do you charge for Google Ads campaigns? › Reply To: Used to work at agency, now on my own with private client. How do you charge for Google Ads campaigns?

  • LovedByCreators

    Guest
    October 3, 2024 at 7:37 pm

    Fixed rate but I like to build success metrics in contracts.
    Using your example – Client is investing $25K/Month at a ROAS of 2.
    If we get to an investment of $50K/Month at the same ROAS of 2 or better we get a performance incentive (30% bump on fee or whatever).

    In my experience, clients tend to respond well to this approach because you’re aligning incentives.

    Good luck 😉