Forums › Forums › White Hat SEO › Suggestions for building & optimizing a site for a local business in different states. › Reply To: Suggestions for building & optimizing a site for a local business in different states. maltelandwehr Guest December 17, 2021 at 6:35 am One landing page per location. With enough unique content tailored to that specific location. Mention relevant entities for each region. Use structured data for address, region, etc. Homepage non-location specific.