Reply To: SEO Agency I hired wants to wait for Volatility. Is that standard procedure?

Forum White Hat SEO SEO Agency I hired wants to wait for Volatility. Is that standard procedure? Reply To: SEO Agency I hired wants to wait for Volatility. Is that standard procedure?

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tomowudi

This isn’t a budget issue – its a communication issue. SEO experts come in two varieties – creatives that understand the technical aspects, and technical experts.

In both cases, what you are paying for besides results is the quality of the communication you are getting.

If you want better communication, you need to know how to ask for it. Communication is a 2-way street. You may have some technical wizards you have hired that are shit at communicating exactly what you are paying for.

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For example, most of your current budget could have been spent on them purchasing high-quality backlinks for you. So the reason they are waiting isn’t because they are doing nothing, but rather because they are shit at explaining that they want to see what measurable lift the backlinks they’ve purchased provide your site before how to cost-effectively expand on those results.

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Or they spent most of the initial time fixing technical issues like site speed, cleaning up code, delisting certain pages, adding metatags, doing keyword research, etc.

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You may have also hired folks that are afraid to tell their clients what the process will look like because they don’t want you to “steal it” from them and just pay someone cheap to follow what they feel would be “their template”.

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In any event, you should let them know that you want to understand what has been ACCOMPLISHED for the $2500 you have already paid them. Have you gotten a timeline of results? Have you gotten a projection on the lift you can expect? Do you know what strategy they are using and why its better than other strategies that might be employed?

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What have they given you in writing regarding what you are paying for and what you can reasonably expect? How far off from what they have given you in writing are they from what you currently know and understand? That’s where your conversation with them as a vendor should begin.

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Let them know your expectations, let them know how to manage your expectations, and set the expectation that if they don’t manage your expectations that you’ll replace them. Not much more beyond that which you can do honestly.

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There IS a certain pacing to posting that some SEO folks use though, so this is not totally out of the ordinary. Without knowing specifics about your site and its current benchmarks though, its difficult to say whether they are making sense or pissing on you while claiming it’s raining.

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