Since you’re in the B2B market, your main goal is to publish relevant content for your target personas and to make sure that they get the content and consume it. Work on ways to improve your content production and how you distribute it.

The content you publish on blog and LinkedIn for example is going to be different. It has to match the platform and the way how people consume content there.

Just do a lot of content and research where your target audience hangs around and be there with native content for them.