I know the feeling! It can be so hard, especially because a lot of people don’t understand how much they actually need to pay for SEO.

I really don’t like cold pitching, so I have put a lot of my effort into marketing myself on LinkedIn and Twitter. All I do is post a few times a week (LinkedIn) and almost every day (Twitter), sharing my insights, thoughts, and experiences.

It took some time, but eventually this started to get me inbound leads, which I find is much easier on the old self-esteem. Because I’ve already positioned myself as an expert, the people who come to me already have a good understanding of SEO and how I do what I do.