Larger companies will frequently hire contractors to do dev work.

But the team that hires an external SEO is almost never the same team that would hire the dev so there is no process in place to onboard the person into the ticketing and publishing environment.

Even if the SEO could be onboarded into the development environment, the engineering team typically wouldn’t allow the person the authority to make the changes based on their own judgement.

So, recommendations no matter how foolishly simple and easy to implement go through the normal internal processes based on level of impact and level of effort. Thus, both easy and really difficult tasks often get neglected leaving out much of the really good stuff.

I include a “get out of jail free” statement in recommendations which suggest that the projected returns are dependent upon the deployment of the majority of the tasks. So, if there is any question about performance or lack there of, my rebuttal would include the statement that I provided up front. Then the internal team is back on the hot seat, not me.

Doesn’t mean you can’t be fired, but it provides leverage.