“Ranking well but no conversion” hmm so did you have separated the informative keywords and money making keywords? You should have taken extra care of it. You have to pay extra focus on money making keywords. Keep an eye on the GSC and GA and compare the CTR weekly basis 4 times a month. Then you will realise what’s going on and what to do.

Couple month ago we got a client from Canada they complain about their current agency. And started with me an e-commerce website (national) and 1 local business website and GMB. After one month they gave us 27 new clients. And now we are doing fantastic, brings phone calls ,leads and sells though.

So my advice is before hire some one ask them about the current projects and a comparing reports though.

Yea SEO is a long term game but the 1st month or first couple month is an indicator to understand what’s going on . You will realise about the movements that you are with right agency or not.