Forums Forums White Hat SEO My company is looking for a new SEO agency. What should we look for during our search? Reply To: My company is looking for a new SEO agency. What should we look for during our search?

  • InvisibleInkling

    October 12, 2021 at 3:53 am

    I wrote a LinkedIn post recently listing 8 SEO red flags. Here is the gist of it:

    ⏰They require lots of time to do who knows what

    A real SEO expert can show you exactly where they are investing their time and why. A scammer will act super busy reorganizing the same 3 spreadsheets a thousand times.

    📊They send you incomplete keyword data

    If they ever send you a list of keywords that doesn’t include volume and competition numbers (at the bare minimum), they are scamming you.

    🚑They pretend there are SEO emergencies

    Unless your site is completely broken and non-functional, there is no such thing as an SEO emergency. But a scammer will act like there is one, either because they screwed up or they can’t think of any other way to show their value.

    🤥Their claims don’t match actual results

    Their reports look amazing and suggest lots of traffic coming to your site. But you’re not seeing more sales or revenue, and they don’t have an explanation as to why. Dump them.

    ✍️They rarely talk about content marketing

    Once again for the scammers in the back: SEO does not exist without content marketing. It should be a major part of any SEO strategy.

    😈They use black-hat SEO tactics

    Black-hat tactics lead to major Google penalties that can seriously damage your business. If it seems sketchy, it is.

    👴They recycle the same tactics over and over

    There are some tried and trusted SEO techniques out there, but there should also regularly be new, exciting methods that align with the latest updates on any given search platform.

    🤡They talk in riddles and circles

    SEO isn’t as scary and complex as scammers want you to believe. If they can’t explain what they’re doing in clear terms, then they’re using smoke and mirrors to get your money.