Forum › White Hat SEO › My company is looking for a new SEO agency. What should we look for during our search? › Reply To: My company is looking for a new SEO agency. What should we look for during our search?
You’re expecting from your SEO what your marketing leads should be providing to your content team instead. Your SEO’s role is to bring you qualified traffic with the key terms that are part of your strategy. If that is happening, but conversions are low, it’s because there’s a weak offer, or lacking means to cause the conversion.
Are you also setting a remarketing cookie so you can run display ads targeting the visits that came from search? SEO is just one part of the equation, the front side.
I’ll help you too if you want.