So I didn’t buy the links, but we had a seo consultant who bought a TON of links for us 4-5 years ago – since then I have done the seo for my business myself. Looking at our search console, there doesn’t seem to be any direct negative effect(manual actions etc) so I have been reluctant to disavow anything – that said, I can’t help but think that the ratio of shit links to good links negatively effects us.

I’ve also built around 40-50 good links in the past year and hustled hard on a few keywords with really good results.