Reply To: UK spelling or US spelling for best SEO results?

Google doesn’t really care, so the real question is, does your audience?… For example, if your niche is Photoshop and color (but of course, *colour*) correction, both sides of the pond won’t care one way or the other. Firearms, on the other hand, is a topic where British “accent” automatically lowers your authority by at least 50 points.