Forums › Forums › White Hat SEO › PPC › For Facebook TOFU what objective is better? Traffic or Conversion (purchase/add to cart)? › Reply To: For Facebook TOFU what objective is better? Traffic or Conversion (purchase/add to cart)? AbidRaj_JC Guest August 27, 2021 at 3:43 am ALWAYS go for Conversion regardless of the Stage. Your objective is to sell your product, not have people read an article you posted.
