Reply To: Difference in optimizing for First Purchase and Purchases?

Forum › White Hat SEO › PPC › Difference in optimizing for First Purchase and Purchases? › Reply To: Difference in optimizing for First Purchase and Purchases?

December 9, 2020 at 9:43 am #14579
ultimaRatio_

What about ROAS. CPA is only a part of the story. If your first purchasers bring you more ROAS then keep it up.

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