A piano is just a piano.
It’s going to sound very differently if you are playing it versus Elton John.
Why would anyone ever want to pay Elton John to play when you can sit down and “play music”
Suffice it to say, Facebook, despite being self serve and fairly easy to use for real budget and real performance there’s a big difference between experts and amateurs.
It’s also a support/service level.
My agency practically has a Google rep in their office.
Me trying to contact Facebook or Google directly? Automated emails with people over seas who don’t even understand the problem