Forums › Forums › White Hat SEO › PPC › Dear PPC Members (RE: Q4 DOWNSLIDE) › Reply To: Dear PPC Members (RE: Q4 DOWNSLIDE)
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poorlyimplemented
GuestDecember 10, 2020 at 11:25 pmI dont ever remember $100cpm’s on FB for interests that a month or so ago were $10 as being typical… I guess the good news is there’s a TON of people who just wont be able to find any profit there, which will lower costs in the long run as they quit/go out of business. It just doesn’t make sense for me to keep my ads running on fb when I’m paying like 5-10x as much. An ad with an ROA that would have been 12~ a month ago would now be unprofitable/break-even for me if they only buy a single item, which is mindblowing to me (as in, I dont see how anyone can make money off that)