“Think it’s entertaining…”
Yea it sounds like that might be the case! Regardless, your numbers don’t lie. The Ad 1 is obviously performing better for your conversion objective.
It’s interesting that the ad 2 spend is so much lower. Are these cheaper keywords? What’s the reason for the lower spend. It still similar number of landing page views?
It just sounds like for one reason or another, Ad 2 is attracting people that aren’t interested in buying. It could be for entertainment purposes or for other things. You haven’t mentioned anything about pricing, but it’s possible that ad 2 might be attracting people with a different price amount they might be willing to pay. But I think that’s unlikely, but I don’t have all the data