> Support suggested that opt for a “service area”, which will hide our address and potentially have to make us re-verify our listing. The problem is that our team has been able to rank our company for key search terms in our desired area because we have a physical address in that area, my home address. We fear changing to a service area listing may affect some of the traction we have gained in ranking for our desired keywords or entirely erase our listing for that specific city.

Google still knows what your address is. It’s just not displayed publicly on the GMB. It will have zero impact on rankings.

“Service area” business is the proper designation.