I started my career as a freelance copywriter and most of my gigs were for writing large batches of product descriptions. This was back when having a certain keyword density with primary, secondary, and tertiary keywords was a thing people did.

Eventually I put together a copywriting portfolio of product pages and long-form content I had written. This was enough to land me a full-time job as a copywriter at a small agency. A few months into the job, they landed a client who asked if we did SEO. At the time, we didn’t, but the owner remembered I had somewhat of a background in SEO and so we ended up taking on the work.

Ended up moving into an in-house position with a Fortune 500 company doing more content writing with an optimization focus. Ended up leaving there for another agency position where I did more “formal” SEO (i.e. audits, KW research, site architecture, etc.)

Now I do all of this on a contractual basis for various clients.