Reply To: I know the absolute obvious answer to this, but for a website relaunch & migration to a new eCommerce platform, the owner and a third party are ADAMENT about running the new website and the old website simultaneously, live online, for customers to use either site. Please confirm this is dumb.

Forum White Hat SEO I know the absolute obvious answer to this, but for a website relaunch & migration to a new eCommerce platform, the owner and a third party are ADAMENT about running the new website and the old website simultaneously, live online, for customers to use either site. Please confirm this is dumb. Reply To: I know the absolute obvious answer to this, but for a website relaunch & migration to a new eCommerce platform, the owner and a third party are ADAMENT about running the new website and the old website simultaneously, live online, for customers to use either site. Please confirm this is dumb.

#11522
Edward_Morbius

It’s completely **not** stupid, but for business reasons, not SEO reasons.

They don’t trust that the site you built won’t turn into a giant steaming pile of brown stuff at some unexpected moment, and want to have an easy fallback.

Also, while this is nothing personal and I don’t know you or the business or the site you’re talking about, new roll-outs have a terrible track record and it’s entirely possible there will be big problems.

A year is too long, but a month or two is completely reasonable.

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