Forums Forums White Hat SEO I know the absolute obvious answer to this, but for a website relaunch & migration to a new eCommerce platform, the owner and a third party are ADAMENT about running the new website and the old website simultaneously, live online, for customers to use either site. Please confirm this is dumb. Reply To: I know the absolute obvious answer to this, but for a website relaunch & migration to a new eCommerce platform, the owner and a third party are ADAMENT about running the new website and the old website simultaneously, live online, for customers to use either site. Please confirm this is dumb.

  • Edward_Morbius

    Guest
    October 14, 2020 at 9:33 pm

    It’s completely **not** stupid, but for business reasons, not SEO reasons.

    They don’t trust that the site you built won’t turn into a giant steaming pile of brown stuff at some unexpected moment, and want to have an easy fallback.

    Also, while this is nothing personal and I don’t know you or the business or the site you’re talking about, new roll-outs have a terrible track record and it’s entirely possible there will be big problems.

    A year is too long, but a month or two is completely reasonable.