Forums › Forums › White Hat SEO › I know the absolute obvious answer to this, but for a website relaunch & migration to a new eCommerce platform, the owner and a third party are ADAMENT about running the new website and the old website simultaneously, live online, for customers to use either site. Please confirm this is dumb. › Reply To: I know the absolute obvious answer to this, but for a website relaunch & migration to a new eCommerce platform, the owner and a third party are ADAMENT about running the new website and the old website simultaneously, live online, for customers to use either site. Please confirm this is dumb.
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Edward_Morbius
GuestOctober 14, 2020 at 9:33 pmIt’s completely **not** stupid, but for business reasons, not SEO reasons.
They don’t trust that the site you built won’t turn into a giant steaming pile of brown stuff at some unexpected moment, and want to have an easy fallback.
Also, while this is nothing personal and I don’t know you or the business or the site you’re talking about, new roll-outs have a terrible track record and it’s entirely possible there will be big problems.
A year is too long, but a month or two is completely reasonable.