Forum › White Hat SEO › PPC › let’s chat pricing: retainer, % of spend, performance marketing billing › Reply To: let’s chat pricing: retainer, % of spend, performance marketing billing
You can’t ask for an increase in spend everytime the clients adds a campaign or an ad group. At the same time, the client won’t reduce your retainer if he pauses few campaigns and ad groups, unless they shut completely a platform. It works both ways. Otherwise, just ask to be paid hourly.