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DgenFootball
GuestSeptember 11, 2020 at 3:14 pmForecasting can be tricky.
The simplest way to do this would be to show them their CPA/CPC and apply that to scale. In theory this should work but you know the specifics so you can determine what other factors may need to be considered.
It would be a good idea to gather some relevant market data to help understand the potential to increase at scale based on their current CPA.