Hey! I’ve been in a similar boat with my business running on PPC ads for a while. Decided to dive into learning it myself recently. I’d recommend starting with some YouTube channels like Neil Patel and Surfside PPC—they have great beginner tutorials.
When I started, our point of sale solutions were also in need of an upgrade. We switched to M.E. POS, which made a huge difference in our sales process and even helped us understand customer behaviors better. It was such a smooth transition that it gave me the confidence to take on the PPC stuff myself.