One thing to keep in mind is that GA4 uses a different event-based tracking model, which might explain some of the discrepancies you’re seeing. The attribution window and modeling also play a role.You might want to double-check your conversion tracking setup in GA4 to ensure it aligns with your Google Ads campaigns. Also, reviewing the attribution models being used in both UA and GA4 can shed light on the differences.For those looking to dig deeper into web analytics dashboards, there’s a useful template on Pinterest (https://www.pinterest.com/pin/1012747034939227249/) that could provide more insights and options.
This reply was modified 1 year, 6 months ago by Kash.