Forums Forums PPC You can now import Meta data into GA4

  • PPC

    You can now import Meta data into GA4

    Posted by Jamie_Ads on October 9, 2025 at 10:08 am

    Hi Everyone,

    You can now import Meta ads data into GA4. You need to ensure you are using UTM parameters of source and medium for the import to work.
    You will find the connection by:

    – admin
    – Create a data source
    – Copy selection in the image above
    – Connect to meta
    – Add in source and medium from your ads

    data will take some time to import depending on the volume. Google say 30 minutes or so but we all know it will usually take 24-48 hours

    Jamie_Ads replied 11 hours, 24 minutes ago 2 Members · 1 Reply
  • 1 Reply
  • trsgreen

    Guest
    October 9, 2025 at 3:17 pm

    Thats awesome, now if they could just add a connector for Bing ads then it would be perfect.

  • ppcwithyrv

    Guest
    October 9, 2025 at 6:27 pm

    Ya this is great—-I was suprised when i first saw this,

  • landed_at

    Guest
    October 9, 2025 at 7:25 pm

    Facebook and Instagram seem newly appreciated by alphabet.

  • ideepakmathur

    Guest
    October 9, 2025 at 8:27 pm

    Interesting. Do you know how to view data DMA wise in GA4, in UA I was able to view the data DMA wise but in GA4 I didn’t found any solution.

  • Forgotpwd72

    Guest
    October 9, 2025 at 9:12 pm

    Can you use a dynamic variable as the source value?

  • ChrystoReddit

    Guest
    October 10, 2025 at 12:25 am

    Awesome good find !

  • Legitimate_Ad785

    Guest
    October 10, 2025 at 6:21 am

    ty

  • MeVe90

    Guest
    October 10, 2025 at 9:57 am

    I imported in 2 different ga4 (and 2 ad account) but the cost value doesn’t correspond to the actual value it say on the campaign, like 1 report half of it and on 1/5 (date interval is the same ofc).

    Maybe it just need more time for the import.

    Another issue is that you can’t connect ad account you have partner access on meta business manager, seem like only the ad account owner, it would mean contancting every client one by one and basically ask them to do it.

    Another thing, can you use this data on looker studio? If I use “ad cost” it just give me an error, I would guess I could use that with a filter for only meta campaign but it just straight don’t work, also there is no generic click cost.

  • TTFV

    Guest
    October 10, 2025 at 10:43 am

    This is great!

    You mentioned needing to use UTM parameters of source and medium… but do those need to be standardized? For example, old school used to be “facebook” and “cpc” but many advertisers now use “meta” and “paidsocial” or other variations.

    I presume it doesn’t matter but just curious if we’ll need to revise at all.

  • WATEHFKMANN

    Guest
    October 10, 2025 at 6:29 pm

    Can you make audiences from the data to push to google ads?

  • undefined9008

    Guest
    October 11, 2025 at 7:25 am

    As well as Tiktok, I saw their tweet yesterday

  • Normal_Juggernaut

    Guest
    October 11, 2025 at 4:35 pm

    Saw Reddit in the list too

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