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Would like to get some pointers with Facebook Ads strategy
Posted by on April 7, 2021 at 9:53 amHello there!
I started a new shopify store with POD on printful, it is targeted on catlovers interested in cute stuff. I’m running ad that is targeted on audience of Cat lovers and British shorthair, narrowed by Online shopping and Engaged shoppers, Locations in UK, Germany, Poland, Czechia.
I´m able to ship worldwide, but I heard that it is ideal to narrow your reach. I´m running it for conversions/purchase for 5$ a day for now, I know it is a little but wanted to test it first. I have read somewhere that you should create multiple ad sets for testing, but I dont know how should I go about it, so it doesn´t eat my whole budget.
I get around 10 organic visits per day now, with ad around 30-40 more, not a sale yet (running it for 3 days). Producst are a little higher quality so it is a little bit pricier then in some standard stores.
I already got some good feedback from friends and strangers on website and products, and got some sales on Etsy before starting my own store, so it shouldn´t be a problem to get some sales. But If you have some feedback on my store, it is always appreciated! 😀
my store is: [meowesomestore.com](https://meowesomestore.com)
Thanks in advance for help!
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1 Reply
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Hey, based on your budget & targeting, do some experiments esp at the start. below is some feedback.
– 5$ is less. Even if you get a sale, it won’t be consistent. Do 10$/day & inside 1 campaign, start one more adset. Put 10$ on CBO
– Maybe test with 1 country per ad set. Keep the targeting same but in one ad set put Uk only & in the other ad set for ex: Germany. See which country performs well or get sales. Double down on that
Try this but for sure focus on 1-2 countries & increase the daily budget. Let me know if you have specific questions.Shameless Plug: I also have a video-based Fb Targeting course which may help. If you would be interested, I will share the link 😛
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