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Would building a Facebook group be useful?
Posted by on April 29, 2021 at 2:46 pmI recently started working with a blog. In early 2020 and 2019 Facebook was a big driver of their digital traffic, although in recent months their Facebook reach has taken a nosedive.
With other clients I work with, we’ve found bustling Facebook groups to push our content that has been great for building traffic, but all the groups I’ve found that could be aligned with the blog I’m working with are dead.
Is it a good use of time to build and grow a specific group, or is it better to search and find already established groups; even if they have low engagement? Should individuals building groups go for a more general one for the topic that others can post stories and content in, or should they make one specifically for their page?
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I feel as if this is a question a lot of us trying to build small pages run into. All thoughts are appreciated, Thanks!
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3 Replies
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byu/JonODonovan insocialmedia -
I think my answer has got to be that it depends.
Otoh, you’re building on someone else’s property. You don’t own it. FB can take it away completely or force you to pay for meaningful reach. If you build your own community, you choose the platform and maintain control over it.
The flip side is that is difficult, in 2022, to build a community from scratch. The people that I’ve seen succeed recently migrating away from FB, built their audience with FB groups first and them got that audience to come with them to the new platform. They were also people that sold products and services so that the new community was a place to get support as well as interact with other students/customers, etc.
Ultimately, unless you’ve got a very responsive list of followers/subscribers/customers, you might be better served to start a FB group and them move it later.
Finally, I’ll say that I think it’s the community that helps a group grow. A group that just publishes content will attract far less members than one that provides a community where they can interact with their peers, get their questions answered, post pictures, etc.
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Best advice ever
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