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Would a URL restructure be worthwhile despite loss of PR to improve keyword inclusion and structure?
Posted by on June 7, 2021 at 9:37 amA client has a blog with lots of content but their categorisation is extremely overly simplified. For example, instead of placing Articles related to football within a “Football” category as a child category of “Sports”, they have just posted all football articles inside a “Sports” category alongside articles for other sports such as Tennis, Basketball and so on.
I know that when creating a 301 redirect there is around a 15% loss of PageRank but would the structural improvement benefits outweigh the loss of PageRank in this case?
Thanks!
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1 Reply
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IMO it is never worth messing with URLs unless you ABSOLUTELY have to. “Absolutely have to” constitutes a site move to a new domain. I would not advise 301’ing URLs to include keywords or to mess with site structure.
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