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WordPress vs magento vs opencart
Posted by on July 21, 2020 at 2:01 pmHi SEO noob over here, I would really appreciate it if anyone could shine some light on this for me.
In my country Singapore, the government is giving out grants to small business who are trying to set up e-commerce stores. There are various vendors the government has approved and they are offering different solutions. Namely Magento, Opencart and Woocommerce. However, my main priority in SEO and ranking as opposed to having an E store.
To my understanding having a WordPress based site would be far better for SEO purposes. Would appreciate it if anyone could provide some guidance on the differences between these platforms.
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1 Reply
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I’m not going to actually outline the differences, as it seems pointless.
**When budget, time, and know-how are not a constraint, it is irrelevant.** I love Magento as I mainly work with Magento. But all of the three mentioned platforms can sell a lot, can be configured and their front-end adjusted to pe up to par with the proper technical SEO techniques/requirements and can attract a lot of traffic.
But, it will be more expensive on Magento. Magento development is usually more expensive than WordPress.
And hosting requirements differ. Magento needs more resources. And as page load speed is a SEO factor, it matters.
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**I’d go with WordPress, but have these points in mind:**
– under 3000-4000 SKU’s with WooCommerce for performance reasons;
– the shop will have an active blog if you are aiming at SEO. And writing on WooCommerce is usually easier (or I really like the interface as opposed to Magento/OpenCart blogging extensions);
– WordPress is cheaper. Lots of great free plugins, lower costs when talking custom development;
– refrain from bloating your installation with tons of plugins. They all slow down your shop/site;
– get some performant hosting plan, and add a CDN like BunnyCDN. Cheap. Since this is a new website/shop you’ll need every advantage possible to grab a slice of the pie. Speed will help a lot with ranks and customer/visitor sanity;
– if you have some development knowledge, avoiding fancy drag & drop page builders will help a lot regarding site speed;
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I hope my opinion helps you. Good luck! 🙂
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*note: you’ll notice I didn’t talk too much about OpenCart. I don’t really like that platform. Have worked on some stores, all good. I just don’t fancy it.*
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