With iOS 14 issues, does anyone have a strategy in place right now allowing them to successfully remarket and generate leads at a lower cost?

[Healthyhappylyfe]

The best advice I could give is focus more on middle of the funnel than bottom of the funnel, with a heavy focus on top of the funnel.

Focus more on the middle of the funnel than bottom of the funnel, with a heavy focus on top of the funnel.

[SEOtipster]

Demonetize Facebook.

[datatenzing]

Remarketing has become tougher. We’ve shifted focus to tof with the goal of a sign up on the website coupled with data collection during sign up. We then take the data points and use them to understand what types of customers are converting, we look at the ads that lead to conversion from a data point perspective as well as normal indicators and we double down on them. Killing off the rest.

It’s a lot of testing new audiences then using the existing data to level up our creative and working on retargeting those that have signed up via ads and in a way email.

There isn’t a silver bullet the goal should always be to constantly look for the highest quality audience. That isn’t always the one that converts in a specific timeframe. We have collected a lot of data around this and it surprised us quite a bit.

[ferdinandibarra]

For one client, we’re killing it for them at TOF on FB ads, but doing okay when looking at retargeting.

We are noticing that because of our efforts in FB ads, their retargeting on Google Ads have shot up nicely and profitably.